Multi-passionate Michaela photographs and creates brands

Who are you?

I am a photographer, designer and creative consultant for online presence from the Czech Republic, permanently living in Finland. I photograph within the Helsinki region and I offer my services in English, Finnish and Czech.

What do you do for a living?

I help women see their own beauty and build online presence for their projects. In photography I specialize in using natural light. I mostly photograph portraits, but I shoot promo pictures for artists and entrepreneurs as well, including photos for social media. With my clients I usually work on the brand, develop the visual side – logo, business cards, set up their website, help with the content for social media, newsletters etc. I also help them get clarity, figure out their ideal clients and give them simple marketing strategies.

How did you end up light entrepreneuer?

I was considering starting my own business in the past and it became clear that without a solid customer base, investments and business skills it is not the best idea. It felt really overwhelming to navigate the Finnish business practices as a foreigner. I have a good grasp of Finnish, but trying to figure everything out sucked all the energy I should be putting into developing my products and services. When I discovered UKKO.fi, it felt like the right thing to do. For people like me, it is a life saver.

What is the best part of your job?

I get to work on interesting projects and help people directly. I am a multi-passionate creative person and I need variety. I’ve realized that I can help people who have a dream but are frustrated because they don’t know where to start and how to do things effectively. I’ve researched all kinds of tools and I can point them in a better direction. Through photography I help change women’s perceptions about themselves. I’m known for finding flattering angles. I believe every woman deserves beautiful photographs.

How does your typical work day look like?

I have many different projects, so it varies a lot. Apart from the creative side like photo shoots, website planning, graphic design and online/in person consulting sessions I do a lot of copywriting for my clients – website content, newsletters, social media posts and other marketing. In addition to creating meaningful and fun content for my own website and marketing, I try to stay aware of different trends online and some portion of my time always goes towards educating myself and testing new things.

How do you want to improve yourself?

I would definitely like to be better at selling my skills and do a better job at networking. I am pretty much an introvert and these things are not natural for me at all, but I am consistently taking little steps and finding ways how to be better without being too salesy.

Greetings and tips for other light entrepreneuers?

Don’t try to do everything alone, find a friend who can be your accountability partner. Keep learning and don’t give up when some things don’t work. There’s no such thing as overnight success.

You can admire Michaela’s wonderful phtographs at her website . You can reach Michaela on Facebook and Instagram too.